October 16

Creating Killer Blog Cocktails

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creating killer blog cocktails

So we’re talking how to pen dynamic blog posts that melt in your mouth, evoke a transcendental experience, reduce you to a shivering wreck of your former self, anything other than trigger a yawn, click, exit sequence.

Indie authors are constantly told we need to blog. It’s a way to:

  • boost traffic

  • showcase talent

  • hone writing skills

  • connect with readers

Unless of course your blog is so bland it induces reader comatose. The worst blogs are like an insipid cocktail, better left untouched. Here are three ways to leave your audience shaken or stirred.

1. Become a professional

Nothing beats a cocktail made by a professional bartender. Mixing drinks is an artful endeavor, but the best bartenders understand the science of mixology behind a pretty drink. In order to execute an artful blog post, we must first understand how to balance and craft a post. Plan, outline, title, research, check your facts, format, edit, and read aloud. Browse the articles on problogger.net for the nuts and bolts of how to do it well.

2. It’s all in the details

The principle behind making a cocktail is simple enough. You throw a few ingredients together, stir and sip. But the infusions, the bitters, the perfect proportions of ingredients, the right amount of ice are what make the difference. Take the time to polish your posts and engage in quality control measures to minimize errors. Your posts will never be perfect 100% of the time, so get over perfectionism and shoot for professionalism instead.

3. Don’t forget the garnish

A garnish of fresh herbs can take a cocktail over the top. Presentation is important. Use images, video or graphics that effectively convey your message and enhance the overall look of your blog. Cheap liquor makes cheap drinks, it’s no different when it comes to the written word. Use the best ingredients to create your blog and leave your readers buzzing for more!

Moonshine aside, any tips for successful blogging?


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